When you think of a standout brand or company, what comes to mind? Is it their logo, color palette, or visual design? Or perhaps the experience you have when using their online product? Companies that truly stand out are easily recognizable, whether you’re using their online product, seeing one of their social media posts, or browsing their website.
Maintaining consistent design across different products and platforms can be a significant challenge. Without set guidelines, companies can suffer from inefficient development processes. Developers and designers might waste time reinventing the wheel, creating components from scratch for each new product. Inconsistent design can also lead to poor user experiences, confusing users and reducing their satisfaction with the online product.
A design system is a collection of guidelines, reusable UI components, and design principles that ensure consistency and efficiency in digital product development. It serves as a single source of truth for design and development, streamlining collaboration and maintaining a cohesive user experience across all your online products.
To delve deeper into this idea, consider the following outcomes of a well-implemented design system:
A well-implemented design system ensures designers and developers have everything they need to quickly and successfully build consistent user experiences. With pre-designed, thoroughly tested UI components, teams can focus more on core aspects of product development, such as implementing unique features and addressing specific user needs, rather than creating components from scratch.
Design systems serve as a single source of truth for design and development, streamlining collaboration and maintaining a cohesive user experience across all your online products.
As of 2020, 65% of companies say they use a design system.
We found that when designers had access to a design system, they completed their objective 34% faster than without one.
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