In the past, small and mid-sized businesses couldn't leverage cutting-edge AI technologies in their businesses. AI required large amounts of data for training and a Ph.D. level of knowledge to properly structure, tweak, and tune the training and testing data.
Leveraging Cutting-Edge AI No Longer Requires a Ph.D. Today, small and mid-sized businesses can harness the power of Generative AI to transform their day-to-day operations and improve customer experience. This guide is a map to getting started on this journey today.
User Experience (UX) refers to how your products and services fit into your users' lives. We measure User Experience on three axes:
Improving the user experience results in products and services that are easy to use, solve problems in obvious ways, and fit naturally into the user's way of accomplishing their goals.
LLMs make it possible for users to interact with machines in natural and intuitive ways. Rather than forcing users to find a way to fit their needs into pre-planned boxes, we can allow users to express their requests naturally. LLMs dramatically reduce the barriers to natural human-computer interactions, unlocking new possibilities for User Experience improvements.
Generative AI refers to a subset of artificial intelligence technologies capable of generating new content, predictions or data that mimic real-world patterns. This includes text, images, music and more, based on the vast datasets they have been trained on. Unlike traditional AI models that primarily focus on recognizing patterns or classifying data, Generative AI can also produce novel outputs that were not explicitly part of their training data.
LLMs are great at extracting structured data from unstructured inputs with little to no training. Describe the data format you need, and the AI does the rest.
A classic problem LLMs solve is classifying inputs. For example, is a given response generally positive or negative? Leveraging LLM classifiers in business process automation expands what is possible with a limited increase in effort.
Users demand a personalized approach, and LLMs take content personalization to a new level. Rewriting content on the fly in a way that speaks directly to a specific user will unlock robust customer outreach and engagement approaches.
The rapid pace of change in technology often results in small and midsized companies needing to catch up. Generative AI is leveling the playing field for access to superpowers that were a dream a few years ago. In the next decade, the most successful mid-market firms will be those that can adopt these technologies and adapt quickly as the market changes.
of consumers say they prefer a chatbot to waiting for a human agent. At the same time, current users describe chatbot interactions as "not good enough." LLMs will revolutionize the approach small and mid-sized businesses take in automating the handling of customer inquiries.
of middle market firms are already using or have plans to use Generative AI within the next two quarters. Adoption is occurring at a staggering rate, and nobody wants to be left behind.
of generative AI users are Millennials or members of Gen Z. The consumers of the future expect generative AI to play a role in the products they use and companies they interact with.
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In today's digital health landscape, the experience patients and healthcare professionals have with your online solutions is vital for establishing trust and confidence in your services.
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